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Introduction to Jyoti Display Pvt Ltd

Posted on by admin in Case Study - Jyoti Display Pvt Ltd
Suraj Shah

By SURAJ SHAH

Me with Jyoti Display Pvt Ltd 2019

Well, it is a nice experience at Jyoti display a Digital signage Solutions Company in India. It has a nice setup of all the machinery for manufacturing Digital and Static Signage.

My journey started with April 2019 with HR interview and then Final round with Managing Director Jiban Datta, I got selected for handling all digital marketing and platform under the house.

At the Earlier stage, I tried to understand the product from scratch again and collect helpful data. With the marketing team Miss Nisha and Mr Jitesh, we made a small meeting on what is going on and what next in a row.

I was new so learning everyone’s speciality and perfections in selected fields. Then we got Mr Nitin Waman (Head of Marketing)next who takes reports and later processes it to Mr Datta (The MD of Jyoti Display Pvt Ltd). It took me a few days and week too to understand the products and recent Clients requirements.

Digital Signage by jyoti Display
Static Signage Work by Jyoti Display

Introducing some of the Products:-

  • Digital Signage Solutions: It is an evolution of traditional Static Signage with electronic and software technology in the same. The most preferred product is vertical Digital Signage Display where a Commercial Display embedded inside a metal Enclosure, as Floor Standee or Wall Mounted as per Clients requirement. Team Jyoti Display did not wait till here they converted the latest Display Signage with MCU named as Mobile Charging Unit, Anti- Mosquito technology in Signage and more to come. Learn More at Jyoti Display Website  Click here.

 

  • Wayfinding Signage: its sounds like a rare species of the market but yes it is. It’s normally a product used at megacities, Metro Stations, Airports, Malls, Mega Hospitals and Institutes. As It sounds it is normal used to direct people with relevant directions. Learn more about Wayfinding Signage Here.
Digital Signage with Mobile Charging Unit
jyoti Display Digital Signage India

Similarly, there are many types of Static Signage also named Square Polls, Front-Lit Signage, Back Lit Signage, Flatbed Signage, Mall Directories, and a lot more indoor and outdoor Signage.

Well, Find later Blogs regarding what were the challenges and obstruction for developing Jyoti Display on online Platforms with respect to Branding and Business too.

MARKETING V/S ADVERTISING

Posted on by admin in Additional Market

MARKETING V/S ADVERTISING

There is a kind of miss understanding in the Business Industry about Marketing and Advertising.

In this page I am trying to clear the concept of the topic called Marketing v/s Advertising. Before that let me confuse you with some reality.

  • Marketing and Advertising are two very different terms.
  • Some time Marketing is totally Opposite of Advertising.
  • Without marketing process, Advertising cannot get happened.
  • Marketing is the Father of Advertising,

So let get on the mark, Marketing v/s Advertising

Marketing and Advertising are two very different terms, Marketing is the basic need of Business, but Advertising isn’t the need for every Business. Marketing is a set of various tools such as Research of need and demand, selecting the right Market for Business. Understanding the right need and potential of demands and consumer behavior which influences the investors to establish an Organisation or Company to fulfill the demands.

So basically it requires a productive research and a healthy finance support to build an Organization with various responsibilities and manpower. I would like to call Marketing as a Science not an Art.

In this process the communication takes place Market to Organization. Marketers understand the knowledge of how market is working and brings out the missing element for the audience. Here manufacturers produce the goods based on researched idea.

 

For eg: Lizzat Papad, in earlier days there were rarely any papad producers were available in the Market. Team Lizzat recognized the need and absence of Papad in the market and came up with healthy manpower and quality products.

This is what Marketing appears like, Here information or knowledge flow from Market to :::} the Manufacturers/Producers.

Now let’s get to Advertising,

Advertising comes later in the process, only when it is required.

Sometime a well planned and managed Marketing team is enough to create good returns from a specific market. But due to rise in competitions within different brands of similar goods producers or services providers, Advertising comes in the existing. I would like to call it lesser Science and more of Arts.

Advertising has different phases,

At some instance, Advertising is for Public awareness, Brands visibility, Product introductions in Market, to tackle the competition, managing the issues related with brand, and mostly representing the brand superior than others and increasing the list of Potential customers.

Basically Advertising is process of 2-way communication. In this Advertiser do their brand advertising with the help of Traditional media such as Print, Radio, Television commercials or Modern media like Digital media, Internet Social media and tries to positioned their Brand with unique message in the mind of Consumers. Takes efforts to generate positive Feedbacks about products. Here even a zero response is considered as feedback from the market/consumers.

For : ____ deta hai sabse shud pani = KENT

Marketing was enough in olden days of Business, but in today’s generation without Advertising Marketing is incomplete.

Bottom Line: In marketing information flows from Market/consumers to the Manufacturers/Organizations.

And,

In Advertising, Information or message get delivers from Manufacturers/Advertisers to target Consumers/market with the help of medium.

Medium can be Traditional or Digital.

There is a lot to discuss about this topics, join my desk at 91 Market to explore more about Business. Get connected Digital Suraj Shah on Linked In. Thank you.

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