Is Social Media really helpful for Business?
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How can a local businessman take advantage of social media?
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What aspects must be covered in Social Media marketing plan?
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We will be introducing how Digital marketing platforms especially Social media channels are so productive tools for business and marketing.
India Populations #MARKET
I would like o take a step back to begin the conversations!
India rank 2nd after China in the world for population score. Well ranking 2nd or having such a large number directly denotes the helpful stats for businesses.
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Increasing Populations directly signs the increasing demands in the market.
Since market size evolved up with, it also ensures quality competitions.
Majorly it resulted in the market as
Increase in online activities such as online entertainment, online sales, and business.
Somewhere or the other it has enhanced the advertisers to reach as soon as their customers via the perfect medium. #Competitions
1) So what is medium in Marketings?
2) How medium is utilized in Advertising & Marketings?
3) What is the role of the medium?
#MEDIUM
#Medium Well, Medium, as it sounds it, connects the two segments. Whenever a Brand or Business manufactures any products or services It becomes essentials to convey their USP or KSP to their target audiences.
Medium helps the advertisers to create their messages encoding with USP & KSP and deliver the same at the target possible customers at the right place, at right time in a right convinceable manner.
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Medium assures that it will try to reach the target markets.
There are various mediums available made for fitting marketings.
Available Mediums in today’s Marketing Communication Chain are…
We have two well know mediums available in our buckets
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- Digital Marketing Medium
- Traditional Marketing Medium
Traditional Media covers the fashion of marketing such as TV, Radio, and Newspaper as mostly utilized.
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Whereas Digital Media strongly comes up against Traditional media in the advertiser’s checklist.
1) Why Digital Media?
2) What is the Power of Digital Media?
#DigitalMedia
1) SCALABILITY: It is useful to scale unlimited demographics. An individual can target unmatched audiences with respect to the marketing goal and objective.
Digital tools provide various tools to scale marketing activities.
2) ACCURATE DATA: Digital stanza has the tools and technology which helps and tracks the campaign’s activities. On the other hand, user behavior is red by artificial intelligence tools which revert back instantly with personalized data.
It helps advertisers to take productive decisions with respect to goals, objectives and marketing budgets.
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3) AFFORDABLE: Yes, it’s truly affordable. which invited local businesses to join market impressions. As per the minor needs or objectives, there are various options available for low-cost budgets holders.
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4) PERSONALISED: Digital has made it amazingly personalized for the advertisers as well as end potential customers. It made it possible to deliver personalized content to targeted individuals. For eg: Youtube homepage delivers the relevant content based on trends, recent searches, history, interests, and behavior.
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5) MAXIMUM REACH: Mostly the aim of any marketing campaign is to reach as many potential relevant customers to showcase their brand. Reach has been the essential panorama in the traditional marketings. Digital solved the difficulties of maximum reach with its technology and tools.
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6) TIME SAVER: Absolutely Yes, Digital media has reduced the manpower engaged in the traditional zones. Earlier for research and development, it cost heavy map power efforts as well as time. The entrance of Digital tools such as Search Engine Analytics, Facebook Pixels and etc has made it accurate and time-saving.
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7) AVAILABLE with LOW BUDGET: Since its affordable, it is available with as low as $1 a day. Which we really believe as evolution in the Market industry. #LocalBusinessRocks
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8) RE-MARKETING: Retargeting or remarketing really the most powerful tools included in digital media. Basically, it helps the advertisers by providing the ability to re-focused on potential or the recent website visitor who can be easily turned into conversion/sales by providing effective promotional offers.
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MAJOR PLAYERS OF DIGITAL MEDIA
1) Search Engine: the most used search engines and software company
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2) Youtube: Major Video content available here.
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3) Facebook: No. 1 Social Media Platforms covering 230 million users especially in India. Estimated to reach 260+ million users by the end of 2020.
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Similarly, we have Instagram, Amazon E-commerce, Justdial Portal, Linked In and more…
#FACEBOOK Official
Among these Major Platforms, Going ahead with #Facebook Social Media Platform for Business.
Facebook.com has the most reached and well known social media platform which has a massive number of users. Facebook gathers a maximum of its user’s database including their behavior, interest and current status. These data are been utilized securely for business and marketings…
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#Facebook has been the most loved medium for the business/company to convey their USP & KSP to the potential targeted customers.
1) Why is Facebook useful for advertising and marketing?
2) What is the power of Facebook?
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1) ACCURATE: Facebook has a healthy database of users which is truly useful for marketing purposes. Before sales and Aftersales activities can be monitored with Facebook tools and services. Powerful Data for R&D is available on Facebook.
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2) MEGA AUDIENCES: Facebook has amazingly large audiences reach. The figures are day by day increasing. Whenever any competitors come across Facebook such as Instagram and Whatsapp. Facebook acquired such competitors. We believe Facebook is strongly dominating the social media industry for the present as well as for tomorrow too.
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3) USER-FRIENDLY: It has a user-friendly experience. All the facebook tools such as Website and App are been updated with new features. The ads experiences is also developed. Facebook analysis the interest and behavior with its algorithms and showcase the most relevant ads to the users.
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4) APPROPRIATE TARGETING: Believe or not, Facebook understands its visitors better &faster than the visitors to him/her self. Facebook delivers constantly updated content based on the ser past and current behavior. Inside such content, relevant ads reach the end of potential customers.
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5) ULTIMATE REACH: With the emergence of the Internet revolution in the various market for eg: JIO in India. It made a high end reach to the depth of every niche market. One can target any depth village or potential market, as well as the nearest 1 kilometers zone for advertising.
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What is a Marketing Funnel?
How marketing funnel is used in Business?
#Facebook covers the Best of Marketing Funnels such as.
- Awareness
- Considerations
- Conversion
Every Marketing or Advertising has an objective or goal for their campaign.
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In some cases, Advertisers aimed to funnel potential customers under a certain objective.
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We are about to cover the major objective which can be aimed with Facebook.
1) AWARENESS: Some brands originally aimed to generate awareness at large. These have a massive need to make awareness. Cases such as Newly launched brand in a new market required Awareness as a primary objective.
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Depending on the competitions and availability of market strength.
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Facebook here solves the problem or need of #Reach and #Userexperiance
facebook has a healthy database and active users which delivers the services of the market to any selected or whole segments.
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Awareness options useful for: Newly released movies, Newly launched products or services, demand generations, need creations, educating the target customers/existing customers.
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2) CONSIDERATIONS: After getting healthy views or awareness. Some marketing campaign requires considerations to their brand along with AWARENESS.
Advertisers who goals to achieve some actions or interest from the targeted audience can go with Considerations options.
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Cases such as: When Advertisers looks to get or bring the customers to his owned website or App. It is something which delivers a step more than the awareness part. It is helpful for advertisers who want to seek actions for their brand at regular intervals.
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3) CONVERSION: The most loved options of Facebook is conversion. Everyone loves conversion from their campaigns. Absolutely yes it a step ahead of Awareness and Considerations. It also requires time for the Facebook business machine to understand your audiences, budget, objectives, product/services, relevancy, opportunities, and performances. It is simple for the regular advertisers but complex for those who enter in Social Media marketing with their Brands.
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Highly useful for conversion such as;
Conversion may a kind of updating a website visitors into subscribers, Sign-Ups, Registers, Purchases something, Shared his details/Leads, and so on…
What Facebook has Learnt from its audience?
Answer: Don’t Sale Directly on Facebook!
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1) SO HOW TO MAKE SALE WITH FACEBOOK?
2) HOW TO GENERATE BUSINESS WITH FACEBOOK?
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Find the Answers for How to sell products/goods/services on Facebook? here…
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