By Digital Suraj Shah
There is a kind of miss understanding in the Business Industry about Marketing and Advertising.
In this page I am trying to clear the concept of the topic called Marketing v/s Advertising. Before that let me confuse you with some reality.
So let get on the mark, Marketing v/s Advertising
Marketing and Advertising are two very different terms, Marketing is the basic need of Business, but Advertising isn’t the need for every Business. Marketing is a set of various tools such as Research of need and demand, selecting the right Market for Business. Understanding the right need and potential of demands and consumer behavior which influences the investors to establish an Organisation or Company to fulfill the demands.
So basically it requires a productive research and a healthy finance support to build an Organization with various responsibilities and manpower. I would like to call Marketing as a Science not an Art.
In this process the communication takes place Market to Organization. Marketers understand the knowledge of how market is working and brings out the missing element for the audience. Here manufacturers produce the goods based on researched idea.
For eg: Lizzat Papad, in earlier days there were rarely any papad producers were available in the Market. Team Lizzat recognized the need and absence of Papad in the market and came up with healthy manpower and quality products.
This is what Marketing appears like, Here information or knowledge flow from Market to :::} the Manufacturers/Producers.
Now let’s get to Advertising,
Advertising comes later in the process, only when it is required.
Sometime a well planned and managed Marketing team is enough to create good returns from a specific market. But due to rise in competitions within different brands of similar goods producers or services providers, Advertising comes in the existing. I would like to call it lesser Science and more of Arts.
Advertising has different phases,
At some instance, Advertising is for Public awareness, Brands visibility, Product introductions in Market, to tackle the competition, managing the issues related with brand, and mostly representing the brand superior than others and increasing the list of Potential customers.
Basically Advertising is process of 2-way communication. In this Advertiser do their brand advertising with the help of Traditional media such as Print, Radio, Television commercials or Modern media like Digital media, Internet Social media and tries to positioned their Brand with unique message in the mind of Consumers. Takes efforts to generate positive Feedbacks about products. Here even a zero response is considered as feedback from the market/consumers.
For : ____ deta hai sabse shud pani = KENT
Marketing was enough in olden days of Business, but in today’s generation without Advertising Marketing is incomplete.
Bottom Line: In marketing information flows from Market/consumers to the Manufacturers/Organizations.
And,
In Advertising, Information or message get delivers from Manufacturers/Advertisers to target Consumers/market with the help of medium.
Medium can be Traditional or Digital.
There is a lot to discuss about this topics, join my desk at 91 Market to explore more about Business. Get connected Digital Suraj Shah on Linked In. Thank you.
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